A course on SEO, or search engine optimization, could fill up a book. Actually, several books. So obviously, it is beyond the scope of this article to teach you everything there is to know about SEO. You can hire an internet consultant Portland digital firms have today to help you out, but it also pays to know more about SEO for your business’ sake. This article will mainly focus on one part of SEO and hopefully give you some tips that will be of use to you and improve your SEO strategy over the long haul.
Top SEO Tips for a Better Website
1. Do not just focus on the website itself
One of the things that people seem to forget is that SEO is not just what you do on your web page. Yes, you have to make sure your meta tags are optimized and that you use header tags and format your links properly. You can hire a reliable internet consultant Portland Oregon firms have these days to make sure that each of your site’s pages has links going to other pages. However, SEO is more than just what you do to the pages of your site. SEO is also about what we call off page SEO. These are things that you do that have nothing to do with making changes to your web pages themselves. If you are not that keen on what off page SEO is all about, you can always trust a reliable internet consultant Portland has today like Portland’s Search Commander internet consultant firms for this.
2. Utilizing great inbound links
One of these things is getting inbound links. These are links that are on other people’s pages that point to your page. The more inbound links you have, the higher you rank in search engines, especially if these inbound links are on pages with high PR numbers. Getting inbound links is a very time-consuming but important practice. If you take the time to do it properly and with the right assistance from experts like an internet consultant Scott Hendison firm, you will definitely see your site climbing up the search engine rankings.
3. Crunch your PR numbers
A PR number is a number that Google assigns to a web page. This number is a relative indication of how important that page is to the keywords it is targeting. A page with no relevance will have a PR of 0. A page with the highest relevance will have a PR of 10. So ideally, you want as many links as you can on these higher PR pages. Now, getting them is not so easy.
The more relevant pages are going to want something in return for putting your link on their page. They’re either going to want you to link to their site and be an equally ranked page or if you’re not, they’re going to want you to pay through the nose for the privilege of linking to your site. So, like I said, it isn’t easy.
4. Writing quality content
The best way to go about getting inbound links is to write articles. Some of the top article directories on the Internet have pretty high PR numbers. E-zine Articles is one site that comes to mind. Their PR number is somewhere around 7. So, if you submit your articles to their site and get links pointing back to yours, you should start to see a gradual rise in your rankings. Of course, you are going to need more inbound links than just E-zine Articles to really move your site up. Have experts from any internet consultant Portland firms today to help you strengthen your business website’s SEO game.